Victoria Square, Footscray’s visionary lifestyle precinct

Promising an incredible lifestyle precinct in increasingly popular Footscray, Victoria Square is tapping into the area’s energetic transformation.

Developer Growland is creating the kind of mixed-use precinct from which both new residents and the existing community will benefit. And the scale is one that’s unprecedented in Footscray.

Says Ronald Chan, Growland CEO, “The Joseph Road precinct, and Footscray at large is undergoing an intense transformation, with $2.6 billion worth of public and private investment planned through to 2021. Growland’s promise is that Victoria Square will deliver a vibrant new precinct through will add to the urban character of Footscray.”

Once completed, Victoria Square will include six residential towers, underpinned by a vibrant mix of retail to add genuine lifestyle value to the area.

Explains Mr Chan, “We know how important the culture of Footscray is. That’s why we’ve chosen to integrate 3,000sqm of retail into Victoria Square to support its future growth, adding restaurants, cafes, and a shopping precinct for the wider community.”

This level of retail and amenity will have an additional benefit to the area, as a catalyst to boosting the local economy and increasing job opportunities.

The types and price range of Victoria Square’s apartments will encourage a diverse mix of residents to the project. Priced well below Melbourne’s median for a one-bedroom apartment, the one bedroom plus study options start at just $298,000 and ensure Footscray’s established residents are not priced out of the development.

Local infrastructure around Victoria Square has been ongoing, with nearby Footscray Train Station enjoying an extensive upgrade including accommodation for Regional Rail Link lines in 2014. Further improvements, including the reduction in level crossings, are on the cards as part of the $25 million Metro Rail Project.

Victoria Square’s location was no accident, with Growland strategically pinpointing the site for their development. Its proximity to local transport, education and burgeoning lifestyle options – to which the project will be significantly adding – are a huge drawcard.

So far, there has been particularly strong demand from young professionals, first home buyers and young families, all no doubt attracted to the quality of the residences and the sheer convenience of the inner city location.

Footscray’s transformation is only serving to highlight the existing urban vitality that has seen its neighbourhoods evolve with confidence. Says Mr Chan, “Footscray is energetic, active, and vibrant. It has the same trendiness that Fitzroy or Collingwood had 20 years ago. The diverse mix of people, from all walks of life and all ages and backgrounds, makes it a very interesting place.”

Victoria Square is a significant piece of Footscray’s future, with residents set to benefit from a premium quality home surrounded by some of the most impressive lifestyle and amenity investments seen anywhere in Melbourne.

For more information or to enquire about Victoria Square, click here.

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